ECO-PACKAGING AND MARKETING PERFORMANCE OF PRODUCERS OF SOFT DRINKS IN PORT HARCOURT

Author(s): ZorBari-Nwitambu, B; Nuka, S. B
Page: 86 - 96
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Publisher: The Creek Journals
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Keywords: Socially responsible packaging, Green packaging, Green consumption, Biodegradable, Sustainable Development Goals (SDGs)

Abstract:

This paper aimed at examining how the technology of Eco-packaging can be harnessed for optimum marketing performance. In light of the above, survey research was carried out among top management employees of soft drinks production companies in Port Harcourt. With a total population of 70, Taro-Yamane sampling technique was employed to obtain a sample size of 63. Structured copies of the questionnaire were used to collect primary and secondary data from respondents, and was analyzed using the Pearson Product Moment Correlation Coefficient analytical tool with aid of the Statistical Package for Social Sciences version 22. Furthermore, the findings of the study revealed a significant association among the studied variables with a significant p-value of 0.000**. Prominent among the dimensions was the recyclable packaging with a correlation coefficient of 0.854, a type of packaging that encourages the use of biodegradable materials for packaging for environmental sustainability and further processing of a new container while striving for the attainment of organization’s goals. It was therefore recommended that producers of soft drinks should adopt Eco-packaging with emphasis on the use of recyclable packaging in order to optimize sales performance.

Citations:

ZorBari-Nwitambu, B; Nuka, S. B "ECO-PACKAGING AND MARKETING PERFORMANCE OF PRODUCERS OF SOFT DRINKS IN PORT HARCOURT" Volume 1 Issue 1 Oct, 2025